How this site is organised
Eight groupings, and the split is deliberate. The services are grouped by where the constraint comes from — the technique, the ad platform, the commerce or market platform, or nothing technical at all — because that is what decides who should do the work and how it should be bought. The answers are grouped by the decision they help you make.
Four disciplines cover the work: organic search, paid search, platform and market specifics, and strategy. Four cover the buying: what this work actually is, how to choose someone, what it costs and how long it takes, and how any of it is measured.
Organic Search
5 entriesThe work that changes what search engines find, understand and rank.
Paid Search
2 entriesGoogle Ads and paid placement, where the money moves every day.
By Platform and Market
4 entriesWhere the constraints come from the platform rather than the technique.
Strategy and Advisory
3 entriesDirection, prioritisation, and standing counsel rather than delivery.
What This Work Is
4 entriesDefinitions, in the language a buyer actually uses.
Choosing Someone
5 entriesHow to evaluate a consultant before you sign anything.
Cost and Commitment
3 entriesWhat it costs, how it is bought, and how long it takes.
Measurement and 2026
2 entriesHow results are read, and what changed in search.
Or read the two categories straight through
Services describe the work and what you receive. Answers settle the questions you have before you buy any of it.